The word digital marketing has become an universally used word and is constantly being repeated in marketing. It’s becoming overly repeated and somewhat pointless and lost it’s meaning.

Nothing in marketing dies, it just evolves and becomes something bigger

Whilst digital marketing is losing is essential meaning, its becoming integrated into just the regular meaning of marketing.

Businesses need to understand that traditional x social = good marketing. Diversity is key, and both are needing to be integrated into a brands strategy in order to stay relevant and stay competitive. As above, marketing never dies, and nothing to do with marketing will die. Television will always be present; it just evolves into something better.

The stigma of having both entities seperate needs to be seperate needs to be broken. In reality its all one…. MARKETING. Both teams need to work together. Everything is digital and everything is traditional.

All mediums offer different results but there is a lot of unrepresented platforms that should be utilised. It is a beneficial idea to go through intensive market research using both primary and secondary data to help determine which strategies should be used.

Pepsi was a company that decided to only use digital marketing, which was clearly a fail on their part. They moved all their offline marketing to digital as they thought that this would be a good and revolutionary strategic. However they could only target a portion of their consumers with this method and caused they to lose a lot of money.

Many consumers still listen to the radio, watch television and admire physical advertisements at the train station. Pepsi is one the leading soft drink companies, however, they need to understand that traditional marketing is not dead and will never be dead.

Combining methods is ultimately the best way in which businesses are getting the best reach of consumers. Even if we live in a world where technology is evidently becoming more and more prominent in our life, marketers need to understand that conjoining methods to make one will be most beneficial in the long term.

thanks for reading my last blog post for the semester!

These days the expression ‘you were trolled’ or the word ‘trolling’ has been throw around in like the last decade and has now become a massive part of social media.

Trolling in other words is considered as an activity of a user being annoying on a post: asking student and <a href="http://&lt;!– wp:media-text {"mediaId":32,"mediaType":"image"} –>

‘newbie-like’ questions, waiting for the ‘clueless’ community members’ bite of the line, and then enjoying the consequent fight

Ultimately these trolls are being used to mock brands, businesses or people. Their activity can have both a negative or positive connotation behind it can affect the business both negatively or positively; hence the organisation that is receiving ‘troll-like’ behaviour on their platforms need to identify whether it is actually a troll or a cyberbully.

Cyberbully refers to intentional and repeated negative conduct against a person who cannot easily defend himself or herself, carried out through electronic means.

It is extremely important for brands to know how to effectively notice and handle “trolls. There is two steps that should be considered by organisation when addressing these concerns on trolling.

1. Provide integrated definition of trolling behaviour:
   Not all trolling has malicious intensions behind it. A lot of the time it does have a playful attitude and these trolls also know their limits and is not completely directed at the company. It is important for the brand to understand that there is a variety of trolling and to see the signs and question whether these trolls are ruining their brand reputation.
2. We highlight the challenges that marketers may have when dealing with trolling:
   By understanding what type of trolling is being encountered, the company will then need to distinguish how it can be more effectively countered. This will include embracing trolling that will actually drive traffic to online platforms.

Below is a positive example of playful attitude towards brands on twitter that become a large meme sensation. Whilst some brands did not understand the humour, other brands such as McDonald’s took the joke into their hands in order to gain traffic and also create community.

Trolls are constantly online throwing light hearted jokes at brands, especially on twitter. Organisations are encouraged to communicate with trolls if they are causing a positive effect on the business.

SEO, also known as search engine optimisation, is one of the most useful ways to help stay competitive in the market. SEM , essentially is PAID search marketing, where a business pay a search engine company such as google to show their ads in search results. Whilst SEO DOESN’T PAY search engine companies.

SEO helps increase a businesses position or its products in search engine results when searching up selected keywords or phrases.

It is clear that SEO is relatively important for an organisation as it has been shown that 50.4% of consumers just look at the first page.

The purpose of this blog is to analyse the online brand Asos and how they have incorporated SEO. Asos is an extremely popular global apparel company. It is ranked no.2 in its category ranking (fashion & apparel) and no.309 global ranking. It has 65 million visits with the top five countries being the United Kingdom, United States of America, Russia, Australia and Italy.

When it comes to traffic searches, 38.79% of traffic for Asos is generated through search. 77.38% of this is through organic key words and the remaining 22.65% is paid or in other words, search engine marketing.

From this data, you are able to see that Asos does generate majority of it’s consumers from SEO and it is evident that they have adapted this very well from the number of visits.

Furthermore, to help Asos enhance SEO techniques, they have used the White Hat SEO. These tactics are used by companies in order to help improve search rankings such as using descriptive words or mega-tags.

The ways in which Asos have used the White Hat SEO is though providing a fast website which is also mobile friendly, offering quality content and is relatively easy to use. Asos seperate their categories into Female and Male and go from there so there is two completely different sections, making it easy for consumers to pick one or the other.

Thank you for reading my blog! Do you guys know any of brands you can think of that utilise SEO well?

This is my blog for the semester, an introduction to digital marketing. Throughout my page, I will be doing weekly posts regarding the online world and how businesses should be utilising resources in digital areas of the business to elevate their business.

There is many benefits to blogging, and digital marketing.

• 1/3 OF THE WORLDS POPULATION IS ON THE INTERNET

This essentially means that it’s easier for brands to gain traffic from overseas consumers. Brand awareness will be automatically elevated and businesses will be able to engage with consumers in other countries easily.

• INBOUND MARKETING COSTS 61% LESS PER LEAD THAN OUTBOUND MARKETING

Inbound refers to paid search marketing, content marketing, opt-in email marketing. Outbound refers to ‘interruption’ or ‘push’ marketing, to get a message across a larger number of people. Inbound marketing allows businesses to attract the best prospects and allows consumers to find online solutions more efficiently.

HOWEVER

Digital marketing does not always has its positives

• Resistance To Change

Both companies and consumers don’t always deal with change well. There will always be specific consumers that find it difficult to make a change to online platforms from in the flesh marketing. Many companies are also stuck in their original ways of thinking and not prepared to look towards the future for technology

• Inexperience

Inexperience is still a relevant disadvantage to many consumers and businesses. Companies are not always seeking out to provide the proper training for their employees. Technology can be very complex, which makes it also difficult for consumers.

In conclusion, having some sort of digital presence will build strategic brand awareness and brand identity. Technology is extremely fast paced, so businesses need to be having their foot in the door first to stay head of competitors. With the correct training and knowledge, it will be very achievable for businesses to have a well thought out digital marketing plan.