This is my blog for the semester, an introduction to digital marketing. Throughout my page, I will be doing weekly posts regarding the online world and how businesses should be utilising resources in digital areas of the business to elevate their business.
There is many benefits to blogging, and digital marketing.
This essentially means that it’s easier for brands to gain traffic from overseas consumers. Brand awareness will be automatically elevated and businesses will be able to engage with consumers in other countries easily.
Inbound refers to paid search marketing, content marketing, opt-in email marketing. Outbound refers to ‘interruption’ or ‘push’ marketing, to get a message across a larger number of people. Inbound marketing allows businesses to attract the best prospects and allows consumers to find online solutions more efficiently.
HOWEVER
Digital marketing does not always has its positives
Both companies and consumers don’t always deal with change well. There will always be specific consumers that find it difficult to make a change to online platforms from in the flesh marketing. Many companies are also stuck in their original ways of thinking and not prepared to look towards the future for technology
Inexperience is still a relevant disadvantage to many consumers and businesses. Companies are not always seeking out to provide the proper training for their employees. Technology can be very complex, which makes it also difficult for consumers.
In conclusion, having some sort of digital presence will build strategic brand awareness and brand identity. Technology is extremely fast paced, so businesses need to be having their foot in the door first to stay head of competitors. With the correct training and knowledge, it will be very achievable for businesses to have a well thought out digital marketing plan.
Georgia's Blog 
Thanks for the read. Showed me why I should start a blog for my business. Thanks!
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No problem! thanks for giving it a read. Blogging is a large key strategy to marketing and hopefully majority of businesses get on board!
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Do you think EVERY business should start a blog? Whats the real difference between a blog and a linked in account?
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I think yes, every business should have some sort of blog. Blogging is a more personal experience, and can give loyal customers a better understand and insight to the business. Even if it is just a small blog, it is better than no blog. Now Linked In is a personal page for yourself or a business but is usually business to business rather than a blog which is business to consumer.
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