SEO, also known as search engine optimisation, is one of the most useful ways to help stay competitive in the market. SEM , essentially is PAID search marketing, where a business pay a search engine company such as google to show their ads in search results. Whilst SEO DOESN’T PAY search engine companies.
SEO helps increase a businesses position or its products in search engine results when searching up selected keywords or phrases.
It is clear that SEO is relatively important for an organisation as it has been shown that 50.4% of consumers just look at the first page.
The purpose of this blog is to analyse the online brand Asos and how they have incorporated SEO. Asos is an extremely popular global apparel company. It is ranked no.2 in its category ranking (fashion & apparel) and no.309 global ranking. It has 65 million visits with the top five countries being the United Kingdom, United States of America, Russia, Australia and Italy.
When it comes to traffic searches, 38.79% of traffic for Asos is generated through search. 77.38% of this is through organic key words and the remaining 22.65% is paid or in other words, search engine marketing.
From this data, you are able to see that Asos does generate majority of it’s consumers from SEO and it is evident that they have adapted this very well from the number of visits.
Furthermore, to help Asos enhance SEO techniques, they have used the White Hat SEO. These tactics are used by companies in order to help improve search rankings such as using descriptive words or mega-tags.
The ways in which Asos have used the White Hat SEO is though providing a fast website which is also mobile friendly, offering quality content and is relatively easy to use. Asos seperate their categories into Female and Male and go from there so there is two completely different sections, making it easy for consumers to pick one or the other.
Thank you for reading my blog! Do you guys know any of brands you can think of that utilise SEO well?
Georgia's Blog 
Who would’ve thought that SEO would help a business so much?
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Yeah exactly, its an easy and cheap way for us to gain the traffic we want! In the end, it’s more efficient the SEM which you have to pay for!
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Amazing read Georgia. I always seem to see those little advertisements on the side of my search engine every time I looking up a store I want to look at. And to be honest with you, I don’t actually press on them majority of the time. Why do businesses choose to pay for advertisements when they are just pests? The use of SEO seems be way more useful then SEM
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I know right! They just sit of the side of the page. If I’m finding it difficult to find what I’m after then I’ll go on the advertisements. I think corporations such as Asos use both SEO and SEM because they are able to afford to use SEM and clearly it still must be working for them. I think cookies is also involved a lot of the time as well. For example you know when you go on a website and then you go on facebook and an advertisement for that exact business comes up? Freaky stuff but it is just cookies
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