The word digital marketing has become an universally used word and is constantly being repeated in marketing. It’s becoming overly repeated and somewhat pointless and lost it’s meaning.
Nothing in marketing dies, it just evolves and becomes something bigger
Whilst digital marketing is losing is essential meaning, its becoming integrated into just the regular meaning of marketing.
Businesses need to understand that traditional x social = good marketing. Diversity is key, and both are needing to be integrated into a brands strategy in order to stay relevant and stay competitive. As above, marketing never dies, and nothing to do with marketing will die. Television will always be present; it just evolves into something better.
The stigma of having both entities seperate needs to be seperate needs to be broken. In reality its all one…. MARKETING. Both teams need to work together. Everything is digital and everything is traditional.
All mediums offer different results but there is a lot of unrepresented platforms that should be utilised. It is a beneficial idea to go through intensive market research using both primary and secondary data to help determine which strategies should be used.
Pepsi was a company that decided to only use digital marketing, which was clearly a fail on their part. They moved all their offline marketing to digital as they thought that this would be a good and revolutionary strategic. However they could only target a portion of their consumers with this method and caused they to lose a lot of money.
Many consumers still listen to the radio, watch television and admire physical advertisements at the train station. Pepsi is one the leading soft drink companies, however, they need to understand that traditional marketing is not dead and will never be dead.
Combining methods is ultimately the best way in which businesses are getting the best reach of consumers. Even if we live in a world where technology is evidently becoming more and more prominent in our life, marketers need to understand that conjoining methods to make one will be most beneficial in the long term.
thanks for reading my last blog post for the semester!